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The Committee recommended a short term reorganisation of licence fees with improved enforcement in order to address the BBC's immediate financial distress, and an increased share of the licence revenue split between it and the GPO.This was to be followed by a simple 10 shillings licence fee with no royalty once the wireless manufactures protection expired.The preservation of a high moral tone is obviously of paramount importance." Reith succeeded in building a high wall against an American-style free-for-all in radio in which the goal was to attract the largest audiences and thereby secure the greatest advertising revenue.There was no paid advertising on the BBC; all the revenue came from a tax on receiving sets. At a time when American, Australian and Canadian stations were drawing huge audiences cheering for their local teams with the broadcast of baseball, rugby and hockey, the BBC emphasized service for a national, rather than a regional audience.While the BBC tends to characterise its coverage of the general strike by emphasising the positive impression created by its balanced coverage of the views of government and strikers, Jean Seaton, Professor of Media History and the Official BBC Historian has characterised the episode as the invention of "modern propaganda in its British form".The BBC did well out of the crisis, which cemented a national audience for its broadcasting, and it was followed by the Government's acceptance of the recommendation made by the Crawford Committee (1925–26) that the British Broadcasting Company be replaced by a non-commercial, Crown-chartered organisation: the British Broadcasting Corporation.



By now the BBC under Reith's leadership had forged a consensus favouring a continuation of the unified (monopoly) broadcasting service, but more money was still required to finance rapid expansion.

The Melba broadcast caught the people's imagination and marked a turning point in the British public's attitude to radio.